RESEARCH ABOUT VISITOR PERCEPTIONS OF ÇANAKKALE MARTYRS’ MEMORIAL

Abstract

The Martyrs’ Memorial and historical area, located within the boundaries of Çanakkale province and scene of historically important events, is important for all time with significant domestic and foreign visitor potential from Turkey and many other countries. Due to visitor numbers reaching significant amounts, especially in the summer months, the necessity to renovate, develop and ensure sustainability of landscaping infrastructure and furnishings was revealed in line with visitor perceptions. The study applied face-to-face surveys to 100 individuals over the age of 18 years visiting the area. Data obtained from the survey were evaluated with linear regression analysis in the SPSS 15.0 statistical program. The results of the analysis found an R2 value of 0.516, showing that the independent variables of “open and enclosed viewing terraces, car park, furnishings (like pergolas, seating groups, waste bins, digital information panels) and planting” explained 52% of the variation in the dependent variable of “satisfaction rate”. With the ANOVA test, the “p” value of “0.000” was found, indicating that the regression model was significant for the whole study. The VIF value was 3 and above showing no correlations between independent variables and emphasizing that four variables should remain in the model (open and enclosed viewing terraces, furnishings, car park). In conclusion, in line with visitor perceptions, the necessity to include landscaping in the area especially the role of planting as shade and windbreaks, car park, furnishings like pergola, waste bins, digital information panels and seating groups, and open and enclosed viewing terraces was determined. Applications of these appropriate to the day’s conditions and visitor requirements will contribute to visitor satisfaction.