LINGUISTIC FUNCTIONS OF ADVERTISING IN SEMIOTIC COMMUNICATION


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Authors

  • Olger BRAME Fan Noli University/ALBANIA

DOI:

https://doi.org/10.26809/joa.2018548690

Keywords:

advertising, communication, semiotics, language functions

Abstract

The main objective of this paper is to provide definitions to understand how the message transmitted in advertisements is interpreted

Semiotics is the science that studies signs and symbols. Semiotics deals with symbols- texts and pictures- with their underlying meaning and the way they may be interpreted.  As a science, semiotics studies the signs of a language, which can be verbal or nonverbal; it is the discipline that can be used to access different areas, including advertising.

One of the goals of semiotics is to convey and interpret the messages of advertisements. It aims to study in depth the "advertising text" by reading between the lines and to analyze the meaning structures, their syntactical and semantic peculiarities.

Advertisements carry many hidden signs and meanings within them, because advertising is communication. The messages involved in them transmit content, which refers to different language communication functions.

Key words: advertising, communication, semiotics, language functions

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Published

2018-12-31

How to Cite

BRAME, O. (2018). LINGUISTIC FUNCTIONS OF ADVERTISING IN SEMIOTIC COMMUNICATION. JOURNAL OF AWARENESS, 3(Özel Sayı), 807–816. https://doi.org/10.26809/joa.2018548690

Issue

Vol. 3 No. Özel Sayı (2018)

Section

Research Articles

License

When the  article is accepted for publication in the Journal of Awareness, authors transfer all copyright in the article to the Rating Academy Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti.The authors reserve all proprietary right other than copyright, such as patent rights. 

Everyone who is listed as an author in this article should have made a substantial, direct, intellectual contribution to the work and should take public responsibility for it.

This paper contains works that have not previously published or not under consideration for publication in other journals.