JOURNAL OF AWARENESS

Influencer marketing as a dijital opinion leader: Examining the posts of dijital mothers

2024-04-29T12:03:44+03:00

Today, the traditional marketing approach has been replaced by the digital marketing approach. One of the most prominent elements in digital marketing is the marketing activities of impressive employees, also known as influencer marketing. In the influencer marketing method, influencers serve to convey brands' messages to their followers. Within the scope of the study, Instagram posts of Dilan Polat, Özden Özdoğan and Ece Ronay; The frameworks of maternal and child health, eating with the mother in childhood, and the mother's personal health and beauty categories are included in detail. The research was carried out with the categorical analysis method, which is a type of content analysis within the scope of qualitative research methods. The result is that the marketing messages of the influencer mothers whose research products were examined are presented in many places and have been reached. It is noted that there are similar events in field records, and the similarity between this study and the reports in the literature is noted. After this study is carried out through mother influencers, it can be carried out through father influencers.

The evaluation of Konya, Çatalhöyük world heritage area in the frame of landscape archeology

2024-06-22T19:39:47+03:00

The development of a research methodology that centers on human interaction with the natural environment distinguishes landscape archaeology from other fields within archaeology. Landscape archaeology investigates not only how humans consciously and unconsciously shape their living spaces but also how they construct and organize their surroundings from the earliest identified human traces on Earth to the present day. In this research, the focus is on Çatalhöyük, a Neolitich settlement in Konya, Anatolia, which was included in the UNESCO World Heritage List in 2012 due to its universal significance. Çatalhöyük provides insights into the social organization, culture, earliest agricultural activities, and transitions to settled urban life of prehistoric societies. The study evaluates Çatalhöyük within the framework of landscape archaeology, incorporating archaeological research data accumulated to date, as well as findings from studies, analyses, and surveys conducted in the area. Additionally, the research employs Geographic Information Systems (GIS) for analysis purposes.

Rescue excavation at Kurnish al-Bahr Tombs (Latakia city)

2024-06-08T13:06:48+03:00

The focus of this paper is to explore the findings of a never-before-studied site on the Syrian Coast: The Kurnish al-bahr site in the City of Latakia. It is worth noting that the topic of tombs and funerary artifacts is not an entirely new issue discussed in the literature; however, our aim is to present a new location that has not been previously studied or documented before.

Although the number of Roman-period tombs in Syria is estimated in the thousands (wherefrom troves of hand-made glass artifacts were recovered), only those tombs found at the Kurnish al-bahr site have been considered for the purpose of this paper. Historically speaking, the site dates back to the period between the first and third centuries CE based on the dating of artifacts recovered at the site.

The tombs found at this particular site were completely excavated during the 1994 season, and a total of 21 tombs were uncovered. Only three of the 21 tombs are considered for this paper where glass artefacts were found. Further, we will only be discussing the glass items recovered from the aforementioned tombs given the challenges of gaining access to all other glass material available at the National Museum in Latakia. What few glass items discussed herein vary in terms of form, size, and even color.

It is worth mentioning that these tombs all belong to the Roman period and have been carved into the sandstone cliffside. The tombs are void of any and all carvings, drawings, or inscriptions mentioning names or dates. The tombs also show evidence of multiple recurring looting activities. All artifacts recovered were found on tomb floors.

Recent excavation efforts in the City of Latakia (generally carried out as Rescue excavations) have contributed greatly to the studies pertaining to funerary practices during the late Roman period. The numerous findings from these excavations throughout the last century have enriched local collections and offered new insights regarding Roman funerary practices.

An architectural reading on city image in literature

2024-07-14T00:29:18+03:00

Urban space narratives in literary works constitute a productive research area for architecture. Writers who frequently use the same city in their works are associated with that city after a while. Literary works that become a part of the city carry traces of city identity. In this study, in which the relationship between literature and architecture is examined on a city scale, the cities of Dublin, London, Istanbul and Mardin were selected with the purposive sampling method. The works of Dubliners (James Joyce), Oliver Twist (Charles Dickens), The Black Book (Orhan Pamuk) and Harita Metod Defteri (Murathan Mungan) of the authors identified with the selected cities were evaluated respectively. The intersection of literature and urban spaces was analyzed from an architectural perspective. Considering the relationship between the process of writers' identification with cities and city identity, artificial environment components were searched for in the selected works. The artificial environment components in these works were identified by content analysis method. Monumental buildings, squares and streets that constitute the components of the artificial environment were identified. From the bustling streets of Victorian London to the narrow streets of Mardin, city narratives depicted in literature were analyzed. As a result of comparative evaluations, suggestions that will add value to the city in the literature-architecture intersection are presented.