MCDONALDIZATION IN SPORTS MEDIA: A REVIEW ON THE SOCRATES MAGAZINE”


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Authors

  • Cumhur ASLAN Çanakkale Onsekiz Mart University/TURKEY
  • Ebru Melis TUMBUL Çanakkale Onsekiz Mart University/Turkey

DOI:

https://doi.org/10.26809/joa.4.036

Keywords:

Sports Media, McDonaldization, Rationalisation

Abstract

In this study, McDonaldization that occured in sports media is studied through the analysis of
Socrates magazine. The McDonaldization suggests that four key elements can be applied to achieve
more positive results: efficiency, computability, predictability and control. However, besides these
four elemets there are also irrational elements which are critical. Sports media has also become a part
of the rationalization process because it is a popular media type of popular culture. In this study, it is
claimed that Socrates magazine and Socrates magazine youtube channel, which are parts of sports
media, are compatible with McDonaldization princibles and explained with examples. Content
analysis was conducted during the study period and a meeting was held with Socrates journalist Erman
Yaşar.

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Author Biography

Cumhur ASLAN, Çanakkale Onsekiz Mart University/TURKEY

Doç.Dr.,General Sociology and Methodology

References

FRANKLİN, B. (2003), “Mcjournalism: TheMcdonaldization Thesisand Junk Journalism”, Depertment of JournalismStudies, University of Sheffield, UK. https://www.unet.univie.ac.at/⁓a9807630/STEP6SS2006/Franklin.pdf, Erişim Tarihi: 23.12.2018.
RİTZER, G. (1996), “Toplumun Mcdonaldlaştırılması”, Çev. Şen Süer Kaya, Ayrıntı Yayınları, İstanbul.
RİTZER, G. (2011), “Küresel Dünya”, Çev. Melik Pekdemir, Ayrıntı Yayınları, İstanbul.
SAYGIN, A. U. (2016), “Futbolun Mcdonaldlaşmasına Katkı: Passolig”, Global Media Journal TR Edition.
SOLMAZ, B. ve AYDIN, B.O. (2012). “Popüler Kültür ve Spor Merkezlerine Yönelik Bir Araştırma”, Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, Sayı: 4, Sayfa: 68-82,
https://s3.amazonaws.com/academia.edu.documents/39517937/5000006399-5000009057-1-PB.pdf , Erişim Tarihi: 13.12.2018
TALİMCİLER, A. (2008), “Futbol Değil İş: Endüstriyel Futbol” İletişim Kuram ve Araştırma Dergisi, Sayı 26, Sayfa 89-114, http://www.irfanerdogan.com/dergiweb2008/26/3ahmet.pdf , Erişim Tarihi: 11.12.2018
WEBER, M. (2004), ‘Sosyoloji Yazıları’, İletişim Yayınları, İstanbul.
SOCRATES DERGİ YOUTUBE KANALI: https://www.youtube.com/channel/UCvgwLFmnppZoPVBQJwPaNsA

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Published

2019-10-31

How to Cite

ASLAN, C., & TUMBUL, E. M. (2019). MCDONALDIZATION IN SPORTS MEDIA: A REVIEW ON THE SOCRATES MAGAZINE”. JOURNAL OF AWARENESS, 4(4), 467–474. https://doi.org/10.26809/joa.4.036

Issue

Vol. 4 No. 4 (2019)

Section

Research Articles

License

When the  article is accepted for publication in the Journal of Awareness, authors transfer all copyright in the article to the Rating Academy Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti.The authors reserve all proprietary right other than copyright, such as patent rights. 

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