CREATIVE AND INNOVATIVE APPROACHES IN PUBLIC RELATIONS AND ADVERTISEMENT BASED ON THE STRUCTURE OF TRNC

Abstract

There is no doubt that history will record 21st century as an era beyond technology when the intense
and complex changes in the field of technology are taken into consideration. Specifically, when we
look at the changes that have occurred in the communication technologies, we do witness as well as
experience the change altogether that the place of mobile phones that are the invention of 21st century
do not only transfer voice but also turn images, information and more significantly ‘limits of the
communication’ regardless ‘timeplace-person’ into mobile objects that can be carried in people’s
pockets.
It can easily be said that this change can create a very big change when we look at what technology
has brought into our lives.
The concept of innovation that is derived from the Latin word innovates entered into our language as
“innovation” which means “state of being new, starting to use new methods in societal, cultural and
administrative settings in order to be able to cope with changing conditions” (TLI).
When it is evaluated from the perspective of this definition, the concept of creativity seems to be very
close to the concept of innovation which more gives the impression of being part of a process.
However, the concept of creativity which means “to create, to give birth, to form” (TLI) can be
perceived as part of a “personal, belong to a person and cognitive” process.
As the concepts of creativity and innovation are influential within the frame of change and
development in almost every discipline, they more manifest themselves in the fields of public relations
and advertising that are heavily under the impression of communication technologies which manage
to remove geographical as well as cognitive limitations away.
Therefore, what have been discussed above will be evaluated by dealing with the example of creative
and innovative approaches that is carried out particularly in social media in the field of public
relations and advertising in Turkish Republic of Northern Cyprus that is under embargo and isolation
and not recognized legally.