GENDER EQUALITY AND MEDIA

Abstract

In this essay, sexism and violence is accepted as the result of a relationship of sovereignty instead of seeing it as a problematic with men and women; the power of patriarchy has been examined in a historical perspective and two genera as the archetypes in the pre-neolotic communal societies and the comparison of the equivalent in modern society is the core of study. Violence is  - rather than a pathological case limited to the individual – investigated about its relationship with the social conditions to reach a sociological result by using the induction as a research method. In this essay; the effect of media what is able to be a propaganda device up to the changeable counsciousness of ownership on sexism and violence is researched; the control power of relationship between media and dominant ideology on the women’s rights, the ideological change of uprisings led by women against sexism and their reflects on media are referred. The changible contrubution part of women and men on the relations of production what makes subject and object – has cultural codes in socio-psychological field – changes, is the basic argument of essay and it is emphasized that media has an effective role on that social alteration. In the result of research, the preventions against sexism and violence in patriarchal society are examined and it’s tried to told whether media should turn into an educational way by an alternative economic model and be used as a long-term solution towards sexism or not.