THE IMPORTANCE AND ROLE OF MEDIA IN SOLVING ENVIRONMENTAL PROBLEMS IN SUSTAINABLE DEVELOPMENT

Abstract

Today; It is known that the biggest threat to sustainable development is environmental problems, however, all countries of the world, including our country, closely follow the developments in the environment and implement various studies, policies and strategies for a solution. The rapid population growth, unplanned urbanization, industrialization and economy in the world cause the depletion of natural life resources and the spread and diversification of problems such as environmental pollution from the local to the global. Today, it is observed that the media brings up issues related to environmental problems. While the media has focused on Global Warming and Renewable Energy Sources especially in 2007 and 2008, it is seen that recently, it has been focusing on Hydroelectric Power Plants, Thermal Power Plants, Mining and Coastal Forestry areas and Public Institutions and Civil Collective Organizations dealing with these issues. In 2020, Kanal Istanbul and Covid-19 gained weight on the agenda. In this context, the perception management of the central government through the media in the implementation of environmental policies and strategies creates differences of opinion in the society. It is observed that the media is widely used in the works of non-governmental organizations engaged in environmental activities in matters affecting the society, such as the protection of nature, the reduction of biodiversity, the destruction of forests, and the opening of the coasts. In this context, it is important to have an independent media in determining the positive / negative aspects of the policies and precautionary studies followed by the governments in the countries and in the adoption and implementation of the common policies and measures by the society. Similar to the current situation, the role of the media is that people have the right to know the measures taken against all environmental problems, how many of these measures can be implemented and the results obtained. In this study, in order to ensure sustainable development, the perspectives and management of written, visual and social media in the solution of environmental problems in our country and how it affects the individual and society will be examined and evaluated within the framework of laws and agreements.