Vol. 11 No. 1 (2024)

Research Articles

• Gender discrimination, glass ceiling and other obstacles faced by women in society

  Abstract views: 442 / PDF downloads: 262

  Rameen Masood, Aylin Erdoğdu

  1-12

  • PDF

• Beyond interaction: Generative AI in conversational marketing - foundations, developments, and future directions

  Abstract views: 1070 / PDF downloads: 844

  Khalil Israfilzade, Nuraddin Sadili

  13-29

  • PDF

• The effect of digitalisation level on digital banking practices in the banking sector

  Abstract views: 234 / PDF downloads: 292

  Tuğba Bilcan, Nur Dilbaz Alacahan

  31-46

  • PDF (Türkçe)