JOURNAL OF LIFE ECONOMICS

Continuance intention in Hyper Casual Games: A literature review

2024-08-22T12:48:08+03:00

Hyper Casual games are a type of mobile game that offers simple and intuitive gameplay mechanics, appealing to a broad audience. These games are typically designed to be played quickly and require a low learning curve. While this simplicity makes Hyper Casual games attractive, their sustainability and success are not solely dependent on user acquisition strategies. They also rely on the players' intention to continue playing the game regularly over the long term, referred to as continuance intention. Continuance intention expresses the desire of players to frequently and persistently engage with the game, and increasing this intention is crucial for player retention and game revenue. This study addresses continuance intention in Hyper Casual games, building on existing research in this area. It thoroughly analyzes strategies aimed at enhancing player engagement, long-term interaction, and continuance intention through an in-depth literature review. Additionally, based on research related to game design, user interaction, and player experience, the study provides practical recommendations for increasing player retention in Hyper Casual games. Findings from the in-depth literature review indicate that continuance intention in Hyper Casual games is influenced by perceived ease of use, flow, perceived playfulness, and satisfaction. The study specifically targets a more detailed examination through a literature review conducted in databases such as Google Scholar, PubMed, IEEE Xplore, ScienceDirect, and ACM Digital Library, covering research from 1989 to 2024.

Organizational resilience of the Türkiye health system in the COVID-19 pandemic

2024-10-02T16:13:55+03:00

The purpose of this research is to evaluate some basic features of the Turkish Health System and its responses to the COVID-19 pandemic in the context of organizational resilience during the COVID-19 pandemic. In the research, the document analysis method, one of the qualitative research methods, was used. Between December 2019, when the first case was seen in China, and June 2020, when the new normalization process started in Turkey, news about COVID-19 was used as a data source. MAXQDA 2020 and Microsoft Excel programs were used in the analysis and visualization of the data. As a result of scanning the keywords “COVID-19” and “Türkiye” from news websites, 137 practices related to COVID-19 were identified. When the practices related to COVID-19 are examined according to organizational resilience dimensions; It is seen that 59.1% of the practices are in the Awareness dimension and 40.9% are in the Adaptive Capacity dimension. In the awareness dimension (n:81), the least practice (n:1) is in the Clarity of Roles and Responsibilities, and the most practice (n:60) is in the sub-dimension of Alertness to the organization’s Health. In the Adaptive Capacity dimension (n:56), the least practice (n:3) is in the Leadership sub-dimension, while the most practice (n:25) is in Organizational Analytical Capabilities sub-dimension. Türkiye’s health system in the COVID-19 pandemic; It is thought to be responsive in the dimension of Awareness and can be developed in the dimension of Adaptive Capacity. In order to improve the organizational resilience of the Türkiye health system; There is a need for more practice in the Clarity of Roles and Responsibilities and Leadership sub-dimensions. It is important to adopt a holistic state approach to strengthening the organizational resilience of the Türkiye health system.

Analysis of factors influencing banks' profitability using panel data models

2024-10-03T22:43:45+03:00

The banking sector, as one of the fundamental pillars of the financial industry, being in a healthy condition is of paramount importance not only from an individual perspective but also for firms and governmental administrations. Banks support sustainable economic conditions in all economies by facilitating investments and channeling idle funds into the economy. In this study, the analysis of micro and macro-level variables affecting the return on assets and return on equity of 24 banks operating in the Turkish banking sector from 2016 to 2023 has been investigated using panel data models. According to the results obtained from the analysis, it was found that there is a positive and significant relationship between return on assets and capital adequacy ratio, a negative and significant relationship with non-performing loans, a positive and significant relationship with BIST100 (Borsa Istanbul 100 Index), and a negative and significant relationship with bond yields. Additionally, a negative and significant relationship was found between return on equity and non-performing loans, and a positive and significant relationship with the BIST100 index.

Comparison of USA and Türkiye in terms of digitalization in daily life - 2023

2024-09-20T08:48:11+03:00

Computer and communication technologies have made the difference in consumption habits between countries independent from the development and gross national income and made it indexed to the national income per capita and the personal incomes of individuals. Compared to 1980, when Turkey experienced a great economic and political change, the gap between consumption habits between Turkey and the USA has decreased remarkably as of 2023. One of the most obvious indicators of this is the place of digital technologies in the processes and systems used in daily life. When the production and service sectors in both countries are considered, from retail trade to transportation; from banking and finance to culinary services; and from healthcare to services such as hairdressers, It can be said that computer and digital communication technologies go hand in hand in many fields and sectors. While the USA seems to be more advanced in some areas in communication speed and information security, Turkey is much more advanced in areas such as the integration of telemedicine, health, and banking systems. In this conference paper, the methods and systems used in two countries in different fields and sectors are briefly compared. It is considered that one of the most important factors in the spread of information and communication technologies and their penetration into society depends on the extent to which the country's economies are registered or informal. Consequently, although some segments of both societies would like to stay in the unrecorded economy, digital transformation ensures that society functions are increasingly formalized.