COMPETITIVE STRENGTH AND ITS IMPACT TOWARD ACHIEVING SOMPANY’S PERFORMANCE BASED ON BALANCED SCORECARD APPROACH IN THE FURNITURE INDUSTRY IN CENTRAL MINAHASA REGENCY

Abstract

The Balanced scorecard translates the company’s mission and strategies into a complete set of measurements which provide the framework for measurements and strategic management system. This study (research) aims at analyzing the simultaneous affects from the variables of competitive strength, that is, delivery, value, flexibility, and innovation toward the company’s performance achievement based on Balanced Scorecard approach. This study is the explanatory study that explains the causes of relation ship among variables through hypothetical tests. The population in this study are small, medium, and big-scale furniture industries which are export – oriented and are also registered at the office of industry, Trade, cooperative and investment of central Minahasa. The determination of samples in this study is by using purposive sampling method, which means that the determining of samples is by considering certain criteria that are decided by the researcher (s) toward the objects which are suitable for the objective of the study. The results of the study show that the variables of competitive strength, namely delivery, value, flexibility, and simultancous innovation affect the achieving of company’s performance based on Balanced scorecard approach in export – oriented furniture industry in the regency of central Minahasa.