THE SUSTAINABILITY OF TOURISM COMPETITIVENESS IN TERNATE
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https://doi.org/10.15637/jlecon.262Keywords:
Sustainable Competitive Advantage, Strategy, Tourism Sector, TernateAbstract
This study aims to analyze the competitiveness of tourism sector in Ternate using three units of analysis, namely the sustainability of competitiveness, the determinant of competition strength and the formulation of sustainable competitive advantage strategy. Secondary data were collected through documentation, such as APBD data, infrastructure conditions, tourism objects, labor, industry of accommodation provider, and tourist numbers. Primary data were collected through interview to 159 respondents. The analysis and strategy formulation used combination of VRIOL, SFM and SWOT. This study found that the tourism sector in Ternate was in a competitive advantage position, but not sustained because its tourism resources did not have uniqueness and could be imitated by competitors. Factors determining tourism competition were the role of government, new areas that were beginning to develop the tourism sector, new tourist spot and tour operators. The strategies that could maintain the sustainability of tourism competitiveness in Ternate are differentiation, inovation, partnership, promotion and marketing system, service quality, and empowering.
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References
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GRACAN, D., R. A RADNIC., S. BOGDAN. (2008). Restorable Energy Sources As A Factor Of The Competitive Improvement Ability Of A Tourist Destination. Tourism and Hospitality Management 14 (2) : 217-228.
HAMARNEH, IVETA. (2013). Jordan as a Tourist Destination. Jurnal Of Tourim and Services 14 (1) : 21-36.
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JOLLIFFE, LEE, AND T. BAUM. (2004). Event Tourism Partnership Evolution – Evidence From The Highlands Of Scotland. The Journal Of The College Of Tourism And Hotel Management 2004 (4) :7-20.
JOVANOVIĆ, VERKA, AND N. ANGELINA. (2008). The Application Of Gis and Its Components In Tourism Yugoslav. Journal of Operations Research 18 (2) :261-272.
JOVANOVIĆ, SONJA., V. J MILIĆ, AND B. KRSTIĆ. (2014). Homogeneity analysis of south-eastern European countries according to tourism competitiveness performances. Economic Research-Ekonomska Istraživanja 27 (1) :207–220.
JOVICIC, DOBRICA AND IVANOVIC, VANJA (2008). Enviromental Protection–Key Prerequisite For Sustainable Tourism On Mediterranean. Tourism and Hospitality Management 14 (2) :217-228.
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KOR, Y Y, and J. T Mahoney. 2004. Edith Penrose’s (1959) Contributions to the Resource-based View of trategic Management. Journal of Management Studies 41 (1) :183-191.
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2018-10-26
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LAODE, M. (2018). THE SUSTAINABILITY OF TOURISM COMPETITIVENESS IN TERNATE. JOURNAL OF LIFE ECONOMICS, 5(4), 75–96. https://doi.org/10.15637/jlecon.262
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