Dijitalleşmenin çevresel belirsizlik ortamında çevikliğe etkisi*

Ümran Güler; Rukiye Sönmez

doi:10.15637/jlecon.2149

Authors

Ümran Güler Çanakkale Onsekiz Mart University / Türkiye 0000-0002-7243-812X
Rukiye Sönmez Canakkale Onsekiz Mart University / Turkey 0000-0002-3262-9896

10.15637/jlecon.2149

Abstract

Digitalization, although seen as an important tool for gaining a competitive advantage in today’s world, companies seem to have a dilemma regarding whether to digitize or not. Particularly in environmental uncertainty, being competent, flexible, and able to respond rapidly, in other words, being agile, has become expected in a competitive environment. Therefore, this study questions whether digitalization and environmental uncertainty affect agility. The banking sector, which is required to accelerate the digitalization process under environmental changes, was selected as the research sample. A total of 262 questionnaires were collected. The models were tested using the variance-based structural equation modeling approach to examine the effects among variables. SmartPLS 3.4 statistical package program was used for model testing. As a result, it was found that digitalization influences agility through environmental uncertainty, affecting competency, flexibility, responsiveness, and quickness dimensions.

Keywords:

Digitalization Agility Agility Management Environmental Uncertainty Banking Industry

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