SOCIAL MEDIA AND CITIZEN CENTERED PUBLIC SERVICE APPROACH

Abstract

Social media applications that have developed along with Web 2.0 technologies have begun to affect every aspect of life. As the number of users of applications such as Blogs, YouTube, Facebook, Twitter and Linkedn increased, Not only individualsbut also private and public institutions and organizations with NGOs started to use them. Especially in the public sector, which is transformed with the approach of New Public Management (NPM), the importance of social media is increasing. It seems unlikely that technological advancements will be considered for governments that are trying to pass the citizen-centered public service perception within the framework of NPM. In this context, it is necessary to answer the questions of how social media applications will have an impact on citizen-centered service perception, plus and minus sides and how these applications can be used within the context of that service concept. In this study, an evaluation and suggestions will be made by trying to answer these questions.