What do generation Y expect from online talk shows?
Abstract views: 101
/ 
PDF downloads: 112
DOI:
https://doi.org/10.47243/jos.2026Keywords:
Uses and grafications, Generation Y, New mediaAbstract
Turkey draws attention as one of the countries where internet technologies are used the most. It is quite possible that new channels will emerge among a society that uses technology so frequently and that it will be followed by large populations. Generation Y is an important part of this great technological process. The Y generation, which does not adhere to the strict rules as the X generation, but does not have the comfortable structure of the Z generation, is living in the age at which it can achieve its own economic power. In this study, it is the subject of examining the viewing habits of the members of the Y generation with the approach of uses and gratifications theory.
Downloads
References
BERGER, A. A. (1992). Popular Cultures Genres Theories and Texts. London: Sage Publications.
ELIHU, K., BLUMER, J.G. & Gurevitch, M. (1973- 1974), Uses and Gratifications Research, The Public Opinion Quarterly, Winter, Oxford University Press on behalf of the American Association for Public Opinion Research 1973-1974, 37(4) (Winter, 1973- 1974), pp. 509-523 https://www.jstor.org/stable/2747854 Erişim Tarihi: 27.10.2021
SUCU, İ. (2021), Kullanımlar ve Doyumlar Yaklaşımı Açısından Sosyal Medya Sanal Dünya Oyunu Olarak Second Life Örneği, Doktora Tezi, T.C. Maltepe Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul, 2014 Erişim Tarihi: 27.10.2021.
KUYUCU, M. (2016). Kullanımlar ve Doyumlar Perspektifinden Radyo Dinleme Alışkanlıkları ve Doyumları. Conference: 3rd International Conference on Education Social Sciences and Humanities (Socio-INT2016) (s. 296-325). İstanbul: Ocerint Publishing.
KUYUCU, M. (2018). Üniversite Eğitimi Gören Y Kuşağının Televizyonda Dizi İzleme Alışkanlıkları. Turkish Studies Social Sciences, 13(26), 879-905.
Neda Üçer, Kullanımlar ve Doyumlar Yaklaşımı Bağlamında Gençlerin Sosyal Media Kullanımına Yönelik Niteliksel Bir Araştırma, Yeditepe Üniversitesi İletişim Fakültesi, Global Media Journal TR Edition, 6 (12), Bahar/ Spring 2016, Erişim Tarihi: 27.10.2021.
GÜNGÖR, N. (2020), İletişim Kuramlar Yaklaşımlar, Gözden Geçirilmiş 5. Baskı, Siyasal Kitabevi, Ankara, 2020.
ONUR TERZİ, Y. K. (2017). Mobil Pazarlama Uygulamalarının Y Kuşağı Açısından Değerlendirilmesi: Muğla İli Örneği. Sosyal ve Beşeri Bilimler Araştırmaları Dergisi, 18(40), 199-219.
ÖMAY ÇOKLUK BÖKEOĞLU, KÜRŞAD YİLMAZ, EBRU OĞUZ. (2011). Nitel Bir Görüşme Yöntemi: Odak Grup Görüşmesi. Kuramsal Egitimbilim, 4(1), 95- 107.
KATZ, G. etc. (1973). On the Use of the Mass Media for Important Things. American Sociological Review, 38(2), 164-181.
SOLLOSY, R. N. (2012). The reading motives scale: A uses and gratifications study of what drives people to read. Academy of Marketing Studies Journal, 95-108.
ŞAHİN, B. (2019, 05 06). YouTube kullanıcı sayısı verilerini açıkladı. digitalage: https://digitalage.com.tr/ YouTube-kullanici-sayisi-verilerini-acikladi/ adresinden 08.01.2022 tarihinde erişildi.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Holistence Publications
This work is licensed under a Creative Commons Attribution 4.0 International License.
When the article is accepted for publication in the Journal of Orijinal Studies, authors transfer all copyright in the article to the Holistence Academy Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti.The authors reserve all proprietary right other than copyright, such as patent rights.
Everyone who is listed as an author in this article should have made a substantial, direct, intellectual contribution to the work and should take public responsibility for it.
This paper contains works that have not previously published or not under consideration for publication in other journals.
