JOURNAL OF ORIGINAL STUDIES

The impact of metaverse and game design knowledge on design department students

2023-03-21T18:36:50+03:00

While artificial intelligence continues to create digital worlds because of the ease and opportunity it offers, the idea of the Metaverse—the point at which various digital worlds converge—has gained widespread attention. Since it gained popularity, the more thoroughly studied Metaverse idea and its related technologies have begun to be applied more frequently in a variety of fields, including entertainment, education, health, and the arts. There are numerous virtual worlds that have been created and are still being created that offer real-time virtual life, despite the fact that the Metaverse technologies currently in use are insufficient for the final transition. In this study, the idea of the metaverse and its history, applications, technological developments, and implications for graphic and game design are discussed.

What do generation Y expect from online talk shows?

2023-03-15T11:39:03+03:00

Turkey draws attention as one of the countries where internet technologies are used the most. It is quite possible that new channels will emerge among a society that uses technology so frequently and that it will be followed by large populations. Generation Y is an important part of this great technological process. The Y generation, which does not adhere to the strict rules as the X generation, but does not have the comfortable structure of the Z generation, is living in the age at which it can achieve its own economic power. In this study, it is the subject of examining the viewing habits of the members of the Y generation with the approach of uses and gratifications theory.

Society 5.0 and public service: Airside advertising practices at Turkish airports: Examples from international airports and Turkish airports possibilities

2023-03-15T11:38:38+03:00

With the development of technology and the inclusion of online media in our lives with the entry of the 2000s, marketing and advertising strategies have gained great momentum within the scope of creative/guerrilla advertising, and advertising companies have started to run campaigns with crazy ideas in order to influence the customer and manage their perception. Especially airport advertising; It has become one of the most preferred and profitable areas, considering that a unique atmosphere is offered to the customers and that the passengers generally feel positive in this environment. Advertising applications presented inside the terminal and on the route used while arriving at the terminal attract great attention and are important in increasing the brand values of the companies. The aim of this study is to contribute to the literature by determining the suitable lands at the airports in Turkey and making suggestions about the advertising practices that can be made at airports in Turkey, based on various airside applications at airports around the world. In the study, the method of researching written sources and visuals was used, and in this direction, images of airside advertising examples used in various international airports were brought together. Then, it has been discussed what kind of advertising practices can be done on these lands through bird’s-eye photographs of the lands suitable for advertisements at the airports in Turkey. As a result, it has been determined that many airports in Turkey have opportunities for companies to easily organize their advertising activities

Honey Production Modeling in Turkey, China and Iran by Artificial Neural Networks

2023-02-25T08:04:25+03:00

The aim of this study is to model and predict the amount of honey production by artificial neural networks (ANN) in China, Turkey and Iran, where the most honey is produced in the world. The study covers the data for the period of 1961-2021 for Turkey, 1961-2020 for China and Iran. In the ANN method, the Hyperbolic Tangent Function was used as the activation function. The effectiveness of the developed model was determined by statistics such as Mean Error Squares (MSE) and Mean Average Error (MAE). MSE values for honey production modeling in China, Turkey and Iran were 658081803, 21877686 and 11754352, respectively, while MAE values were 19982, 3803 and 2854, respectively. According to the foresight results obtained by ANN, honey production is expected to be 536651-543767 tons in China between 2021-2030, 77486-81501 tons in Iran, and 106772-112778 tons in Turkey between 2022-2030. It is hoped that the amount of honey production in these countries will continue with ups and downs and will be more than today's production. It has been seen that the ANN method gives successful results in production modeling.

Do articles on marketing contribute to international businesses? Sivas province practice with a qualitative study

2023-03-08T10:30:53+03:00

While some marketing research is done with the intention of benefiting customers and industry professionals, other research is done with the intention of benefiting companies. The purpose of this study is to ascertain how marketing studies are rated in terms of enterprises. According to this perspective, the study was conducted using the strategy of interviewing 8 of the multinational marketing companies in the province of Sivas using publications on marketing. The data were collected using the purposeful sampling method. A semi-structured questionnaire was applied to 8 business managers who participated in the research and carried out international marketing activities. Based on the data analyzed according to content analysis, which is one of the qualitative research methods, categorization was made under three themes: benefiting/not benefiting from the articles while planning marketing activities, determining which activities the articles were used for, and domestic/foreign article preferences. As a result of the study, it was understood that four of the companies benefited from the articles on marketing, they preferred the articles mostly for product, price, distribution and promotion activities, and finally they read more English studies. Additionally, it is anticipated that the study's findings would help identify any marketing-related problems with article authoring.