Search

Search Results

• 2022-02-02

  pp. 21-31

  The effect of social media marketing on brand equity and consumer purchasing intention

  Saadet Sağtaş

  10.15637/jlecon.9.1.02

  Views 3181

  Abstract PDF
• 2016-10-31

  pp. 69-78

  THE DETERMINATION OF FACTORS INFLUENCING BRAND CHOICE OF THE UNIVERSITY STUDENTS: A RESEARCH ON THE APPAREL INDUSTRY

  Derya ÖZTÜRK, Güngör KARAKAŞ

  10.15637/jlecon.175

  Views 881

  Abstract PDF
• 2019-07-25

  pp. 239-248

  DIGITAL CUSTOMER ENGAGEMENT DIMENSIONS IN DIGITAL TRANSFORMATION AND A FRAMEWORK SUGGESTION FOR RETAIL BANKING

  Yakup AKGÜL, Hadi RUBACI

  10.15637/jlecon.6.014

  Views 989

  Abstract PDF
• 2023-10-24

  pp. 179-189

  Investigation of how brands using influencer marketing affect the purchasing decisions of the Z generation in the context of Türkiye

  Nayab Fatima, Aylin Erdoğdu

  10.15637/jlecon.2117

  Views 1830

  Abstract PDF
• 2017-07-31

  pp. 93-112

  DETERMINATION OF CONSUMERS’BRAND PERCEPTION IN CONSUMPTION OF CARBONATED BEVERAGES: IZMIR PROVINCIAL SAMPLE

  Ebru ONURLUBAŞ, Hüseyin ÇAKIRLAR

  10.15637/jlecon.198

  Views 645

  Abstract PDF