Search

Search Results

• 2022-02-02

  pp. 21-31

  The effect of social media marketing on brand equity and consumer purchasing intention

  Saadet Sağtaş

  10.15637/jlecon.9.1.02

  Views 3100

  Abstract PDF
• 2020-08-05

  pp. 135-150

  MILLENNIAL VERSUS NON-MILLENNIAL USERS: CONTEXT OF CUSTOMER ENGAGEMENT LEVELS ON INSTAGRAM STORIES (EXTENDED VERSION)

  Khalil ISRAFILZADE, Najaf BABAYEV

  10.15637/jlecon.7.009

  Views 918

  Abstract PDF
• 2017-10-30

  pp. 143-156

  HOW DEPRESSION AND SOCIAL MEDIA PREFERENCES AFFECT FINANCIAL INVESTMENT&GAMBLING RISK TAKING BEHAVIOURS

  Çağrı HAMURCU, H. Dilek YALVAC HAMURCU

  10.15637/jlecon.215

  Views 531

  Abstract PDF
• 2024-08-21

  pp. 99-114

  Analysis of Instagram adverts in the context of user experiences within the framework of surveillance capitalism

  Salih Apaydın

  10.15637/jlecon.2483

  Views 595

  Abstract PDF
• 2017-10-30

  pp. 51-76

  SOCIAL MEDIA AND CITIZEN CENTERED PUBLIC SERVICE APPROACH

  Özge UYSAL ŞAHİN

  10.15637/jlecon.223

  Views 438

  Abstract PDF
• 2023-10-24

  pp. 191-200

  Are social media posts effective on stock values?

  Demet Erdoğan Şengel, Naciye Tuba Yılmaz

  10.15637/jlecon.2145

  Views 726

  Abstract PDF
• 2016-04-28

  pp. 55-74

  CONSUMER PERCEPTIONS WITH PURCHASE INTENTION AND WORD OF MOUTH RELATION IN SOCIAL MEDIA ADVERTISING

  Ecehan TURGUT, Ayşe AKYOL, Selay GİRAY

  10.15637/jlecon.123

  Views 1159

  Abstract PDF
• 2023-10-24

  pp. 179-189

  Investigation of how brands using influencer marketing affect the purchasing decisions of the Z generation in the context of Türkiye

  Nayab Fatima, Aylin Erdoğdu

  10.15637/jlecon.2117

  Views 1747

  Abstract PDF
• 2023-04-30

  pp. 113-124

  Slow cities of the fast digitalized world contribution of “Cittaslow Cities” to sustainable local development

  Zülcenah Şahin

  10.15637/jlecon.1993

  Views 711

  Abstract PDF