YAMAN C, TOMRİS KÜÇÜN N, GÜNGÖR S, EROĞLU S. THE CONTEXTUAL EFFECT AND MEASUREMENT OF ATTENTION TO ADVERTISEMENTS VIA EYE TRACKING METHOD. JLECON [Internet]. 2018 Oct. 26 [cited 2024 May 17];5(4):221-32. Available from: https://journals.gen.tr/index.php/jlecon/article/view/480