Sağtaş, Saadet. “The Effect of Social Media Marketing on Brand Equity and Consumer Purchasing Intention”. JOURNAL OF LIFE ECONOMICS 9, no. 1 (Şubat 2, 2022): 21–31. Erişim Mayıs 17, 2024. https://journals.gen.tr/index.php/jlecon/article/view/1699.