YAMAN, Can, Nihan TOMRİS KÜÇÜN, SEZEN GÜNGÖR, and Sertaç EROĞLU. 2018. “THE CONTEXTUAL EFFECT AND MEASUREMENT OF ATTENTION TO ADVERTISEMENTS VIA EYE TRACKING METHOD”. JOURNAL OF LIFE ECONOMICS 5 (4):221-32. https://doi.org/10.15637/jlecon.271.