FATIMA, N.; ERDOĞDU, A. Investigation of how brands using influencer marketing affect the purchasing decisions of the Z generation in the context of Türkiye . JOURNAL OF LIFE ECONOMICS, [S. l.], v. 10, n. 4, p. 179–189, 2023. DOI: 10.15637/jlecon.2117. Disponível em: https://journals.gen.tr/index.php/jlecon/article/view/2117. Acesso em: 20 may. 2024.