SAĞTAŞ, S. The effect of social media marketing on brand equity and consumer purchasing intention. JOURNAL OF LIFE ECONOMICS, [S. l.], v. 9, n. 1, p. 21–31, 2022. DOI: 10.15637/jlecon.9.1.02. Disponível em: https://journals.gen.tr/index.php/jlecon/article/view/1699. Acesso em: 17 may. 2024.