THE EFFECT OF BRAND MASCOTS IN CREATING BRAND AWARENESS. JOURNAL OF LIFE ECONOMICS, [S. l.], v. 1, n. 2, p. 87–114, 2014. DOI: 10.15637/jlecon.34. Disponível em: https://journals.gen.tr/index.php/jlecon/article/view/23. Acesso em: 23 jul. 2024.