What we know about the literature on insurance demand:  A bibliometric analysis

İsabet Ebru Yazıcıoğlu

doi:10.15637/jlecon.3066

Authors

İsabet Ebru Yazıcıoğlu KTO Karatay Üniversitesi / Türkiye 0000-0002-2560-1174

10.15637/jlecon.3066

Abstract

Every day, the literature in this discipline expands to include a variety of topics and research related to the insurance sector. In this context, the number of publications in the Web of Science database has multiplied since 1990. One notable aspect of the insurance literature is that researchers examine curiosity about insurance demand. In this context, this study aims to provide quantitative information about the current state of research addressing the demand for insurance. The study combined document and citation analysis methods to extract the desired data from the Web of Science database. We did not impose any restrictions on the year when creating the study dataset. We set the starting point at 1982, the year of the first published article on insurance demand. To access the most recent publications in this field, data from March 2025 has also been included in the analysis. While Bibexcel was used to analyze bibliographic data, VOSviewer was used for the mapping. In this study, we selected the publication type as an article without language restrictions, yielding a total of 601 articles. We analyzed these articles using six parameters: authors, citations, keywords, journals, institutions, and countries. The analysis showed that articles on insurance demand in the Journal of Risk and Insurance are frequently published and typically include keywords such as demand, risk, market, determinants, consumption, choice, and life insurance. Additionally, among the articles, publications on agricultural insurance demand, corporate insurance demand, flood insurance demand, life insurance demand, and health insurance demand received the highest number of citations.

Keywords:

Insurance Insurance Demand Bibliometric Analysis

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