DIALLO, M.; ERDOĞDU, A. The role of promotional communication in enhancing financial performance: A consumer behavior perspective. Holistic Economics, [S. l.], v. 4, p. e2840, 2025. DOI: 10.55094/hoec.2840. Disponível em: https://journals.gen.tr/index.php/holistecon/article/view/2840. Acesso em: 7 dec. 2025.