JOURNAL OF ARTS

From analog to digital: Changing reading mechanics in the process of transferring typography to the screen

Beste Yıldırım, Ali Can Metin — Sat, 01 Feb 2025 00:00:00 +0300

This article focuses on the historical development and technological transformation of typography. The research examines the effects of typography on reading mechanics in the transition from the analog age to the digital age, and examines its development in detail from the beginning of writing to today's digital screen reading habits. Revolutionary developments, especially starting with Gutenberg's invention of the printing press, made writing portable and enabled the spread of written culture. With digitalization, the adaptation of fonts to screens has led to significant changes in readability and typographic design. The author discusses the physical and psychological effects of digital screen reading mechanics on readers, emphasizing technological factors on eye movements, reading speeds and perceptual processes. The study also touches on screen size, resolution and adaptation of fonts to digital platforms. The article compares the differences between both traditional and digital reading mechanics and makes important observations about the future of typography in the digital age.

The American Dream and Kitsch: Idealized lifestyles in graphic design

Özge Turgut — Sat, 01 Feb 2025 00:00:00 +0300

This paper examines the relationship between the American Dream and kitsch aesthetics within the context of graphic design. Kitsch emerges as a form of expression in popular culture and consumer society, characterized by its aesthetically simple, accessible, and attention-grabbing visual language. The American Dream, on the other hand, is a concept built upon ideals of individual success, material prosperity, and social advancement. This study aims to analyze how the American Dream, when combined with kitsch aesthetics in graphic design, has shaped idealized lifestyles and influenced consumer culture.

In this context, the study explores the historical and aesthetic foundations of the concept of kitsch, detailing the development of kitsch design in parallel with the rise of consumer culture in 20th-century America. Furthermore, it examines the visual representations of the American Dream through 1950s American advertising imagery and the works of prominent artists such as Norman Rockwell. Through a literature review and analysis of selected works, this study reveals how the idealization of the American Dream merges with kitsch aesthetics to create a popular communication language, contributing to consumer culture. The study discusses how graphic design functions as a medium of expression at this intersection and evaluates the social and aesthetic dynamics of kitsch.

A proposal to make the lives of visually impaired individuals easier: Milk packaging with “Braille alphabet”

Çağhan Ağca, Gültekin Akengin — Sat, 01 Feb 2025 00:00:00 +0300

The rapid change in information and communication technologies creates a serious social transformation. In the early 2000s, tools such as computers, internet and mobile phones were almost a luxury, but today they have become an integral part of our lives and brought many new technological developments behind them. Now, many advanced computing tools such as artificial intelligence, robots, internet of things, cloud technologies and big data analysis have started to become widespread in every sector from economy to health, from transportation to education. While technology is advancing rapidly in this direction, increasing natural disasters, terrorist incidents, economic crises and social problems have brought to the agenda that the purpose and way of using technology should be changed based on these problems. In this context, a new technological and social transformation target called Society 5.0 has been put forward by Japan. Aiming to create a sustainable society perspective shaped on the basis of digital technologies, Society 5.0 represents a new human-centered social transformation phase. Society 5.0 aims to create a society where society and technology cooperate on behalf of society, and where technology does not pose a threat to society. It is stated that this transformation, which will affect all sectors, is expected to be effective especially in public services and this is a necessity. In this study, the theoretical framework of the concept of Society 5.0 has been put forward in detail, and it has been tried to reveal how decisive it is in the public sector all over the world, what are the deficiencies and what needs to be corrected. In the light of all these developments, it has been emphasized what the situation and current problems are in the transition to Society 5.0 in Turkey, which can be said to be in the prime stage of industry 4.0, and what kind of road map should be followed in this direction. It was aimed to shed light on the subject by offering some suggestions.