JOURNAL OF ARTS <p style="text-align: justify;"><strong><em>Journal of Arts</em></strong>&nbsp;<em>(E-ISSN&nbsp;2636-7718 &amp; Doi Prefix: 10.31566)<strong>&nbsp;</strong></em>is an<strong>&nbsp;</strong>international refereed journal&nbsp;which started to be published in April 2018. &nbsp;The journal aims to include original papers in different art fields. In this framework, high quality theoretical and applied articles are going to be published. The views and works of artists, academicians, researchers and professionals working in all fileds of arts are brought together. The articles in the journal is published&nbsp; <strong>4</strong> times a year;&nbsp;<em>WINTER (January), SPRING (April), Summer (July), AUTUMN (October).&nbsp;Journal of Arts&nbsp;is a&nbsp;<strong>&nbsp;</strong>free of charge, electronic and open access&nbsp;journal.&nbsp;</em>The<span class="apple-converted-space">&nbsp;</span><a href=""><strong>DOI number</strong></a><span class="apple-converted-space">&nbsp;(<em>Doi Prefix: </em>10.31566)&nbsp;</span>is assigned to all the articles published in the journal.</p> <p>&nbsp;</p> en-US <p> <em>When the article is accepted for publication in the </em><em>Journal of Arts</em><em>, authors transfer all copyright in the article to the </em><em>Rating Academy </em><em>Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti</em><em>.</em><em>The authors reserve all proprietary right other than copyright, such as patent rights. </em></p> <p><em>Everyone who is listed as an author in this article should have made a substantial, direct, intellectual contribution to the work and</em><em> should take public responsibility for it.</em></p> <p><em>Th</em><em>is paper contains works that have </em><em>not previously published or not under consideration for publication in other journals. </em></p> <p> </p> (Evren KARAYEL GÖKKAYA) (Cumali YAŞAR) Mon, 09 Nov 2020 00:00:00 +0000 OJS 60 INVESTIGATION OF CERAMIC PANELS IN ALTERED ARCHITECTURAL CONTEXTS <p><em>In 1960’s Turkey, the buildings especially designed in international style accommodate an extensive use of artworks. These artworks appear to be mainly the products of a process in which the architectural design and artistic production run parallel through collaboration between the architect and the artist. Thus, constituting a fundamental element for buildings, these pieces of art establish various spatial relations and communicate with the viewer. Working within an architectural context, the artist could formulate a conceptual relation between the artwork and the space or at least create the work to physically fit to the space by its proportions, allocation or lighting. In both cases, perception of the viewer is shaped by the spatial data. This study aims to question the change of conceptual relationship between the artwork and the space through ceramic panels and reliefs produced in the 60s within architectural contexts that were later interrupted due to demolition, reconstruction or the renewal of the buildings. </em></p> Aygün DİNÇER KIRCA, Dide DİNÇ ÜSTÜNDAĞ Copyright (c) 2020 Rating Academy Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti Mon, 09 Nov 2020 00:00:00 +0000 AN EVALUTION ON THE USE OF HUMOR IN PRINTED ADVERTISING TOOLS <p><em>Today, advertisement is an important cultural factor that shapes our daily lives, as a research subject that is interesting for many individuals and social disciplines. The communication dictionary defines the advertisement as "compelling messages designed to sell a product or service". A broader definition is in the form of a public disclosure process with some means related to the availability and quality of goods and services (Mutlu, 2004, p.242). Bridging the audience and what is advertised is the most important task of the advertisement. Therefore, it is closely related with the communication. The main purpose in advertising is to attract the attention of the society or the targeted audience and increase the demand in other words. </em></p> <p><em>Humor performs functions to make you smile, and have a positive effect on the target. Considering that advertising is a discipline on attracting attention, it can be concluded that the advertisements with the humor phenomenon are more remarkable. Of course, this has certain risks. "Because our aim in advertising is not to entertain, that is, to make funny. If we use humor in advertising, our aim is to create a change in attitude with a humorous effect by making use of funny elements. Otherwise, we continue to say that this advertisement is funny, but the brand is not remembered." (Fidan, 2007, p.31).</em></p> <p><em>This study, “An Evaluation on of the Humor in Printed Advertising Tools” is derived from the doctoral dissertation prepared in the publication titled “Humor in Printed Advertising Media, Consumer Behaviors”. Our analysis method is based on literature survey. With this method, the element of humor in the printed advertising tools in the article was classified according to the differences of humor types. In addition, evaluations and inferences based on the literature review based on humor and target audience behaviors are included. In these evaluations, comments were made on which humor types of printed advertising media containing humor content, and the links between humorous content printed advertising slots and audience relations.</em></p> <p><em>Our purposet is to contribute to the literature by creating a unique article that can be an example for researchers.</em></p> <p><strong> </strong></p> Özlem TEKDEMİR DÖKEROĞLU, Armağan GÖKÇEARSLAN Copyright (c) 2020 Rating Academy Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti Mon, 09 Nov 2020 00:00:00 +0000 A RESEARCH ON PHOTOGRAPHY CRITICISM AND REPRESENTATION CRISIS OF PHOTOGRAPHY IN TURKEY <p><em>This study focuses on the photography criticism that is not having a continuous and intellectual tradition, and in parallel with analysis of representation crisis and contemporary photography production in a practical and theoretical context. The aim of the study is to evaluate the articles dealt with in the context of photography criticism, and especially the causes of prejudice and incomplete criticism against contemporary photography. Since the beginning of 2000 in Turkey accelerated year-to-date approaches and subjective criticism against it is the main subject of this study. In literature review the study, which examines leading photography culture magazines Geniş Açı and Kontrast tries to reveal the historical and current analysis of photo criticism and current photography practice. In this context, articles in journals show in which context the current photography practice has been criticized and what argument this context has emerged theoretically. The study suggests that contemporary approaches that are practical against modernist criticisms should be evaluated with a cynical attitude that should be handled in a postmodern context. Based on this, this study focuses on some questions: What is the context of the criticisms made on photography in Turkey?; How criticisms evaluate contemporary photography practice and new wave?; What kind of methodology do subjective approaches have photographically?; and why is this new wave called late avant-garde?</em></p> Ozan YAVUZ Copyright (c) 2020 Rating Academy Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti Mon, 09 Nov 2020 00:00:00 +0000 ART-BASED RESEARCH METHOD “AUTOETHNOGRAPHY” <p><em>In this article, art-based research approach and "autoetnography" method, a popular form of qualitative research, are examined. In autoetnography, the relationship of the person with culture is addressed in an expressive language. In the method that combines the personal and the social, the reflexive relationships between "essence" and "culture" are tried to be discovered. In the research, based on art-based research; the definition and historical development of autoethnography, its place in art-based research, its features, usage areas, autoethnographic approaches, types and descriptive information about the content of the method are included. In this sense, it is aimed to gain in-depth knowledge about the concept. For this purpose, the connection of autoethnography method, which is accepted as creative, didactic and non-fictional, with personal and culture has been tried to be revealed clearly. In addition, thanks to an etymological examination, it is explained how autoethnography a multidimensional research method is. What distinguishes this research method from the current literature is that, contrary to traditional research methods, "autoetnography" as a new research method has been handled as a more original methodology than the combination of science and art.</em></p> Huriye AYDIN CELIKCAN, Şeniz AKSOY Copyright (c) 2020 Rating Academy Ar-Ge Yazılım Yayıncılık Eğitim Danışmanlık ve Organizasyon Ticaret Ltd. Şti Mon, 09 Nov 2020 00:00:00 +0000